Citroen’s Cute Little Ami Could Be The First Mass Market Electric Car



Citroen’s Cute Little Ami Could Be The First Mass Market Electric Car

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“Did you drive that thing all the way from Paris mate,” shouted the

motorcyclist while we were stuck in a traffic jam in Hyde Park Corner,

Central London.

He’d seen the Paris licence plates and the left-hand drive, but of course that

would have been a very time-consuming exercise because the Citroen Ami’s 5.5

kWh battery only gives it range of 43 miles and a top “speed” of 28 mph.

Speed and range might not sound like much, but the Ami is the forerunner of

a new breed of electric car that is designed for a specific role – shopping,

and commuting, and to embrace new attitudes to car ownership. High speed

performance is not an issue, not least in a city like London which often has

a 20-mph speed limit anyway. 

And in London currently, 28 mph can often be the heady heights of speed

because city traffic management favoring cyclists has a snarled-up London

traffic even more than usual. It’s very affordable. If you buy it outright

it will cost around €6,000 ($7,300 after tax and before government grants)

or for the new breed of car users, you can lease it by the hour or the day

from the likes of Free2Move. You can plonk down about €2,000 ($2,425) and

lease it for €19.99 ($25) a month.

The Ami is built to save money everywhere. The interior is plain plastic. The seat feels a bit skimpy and small. There is a demister and fan, and cradle for your smart phone. There’s no rear-view mirror. You line-up the wing-mirrors by hand. The windows don’t wind up and down; they are split in the middle and you punch the lower bit and its swings outwards and upwards to the vertical and clips in place. Older readers may remember the Citroen 2CV window operation. This is exactly the same. There’s no trunk, but there is some space behind the driver and passenger for a couple of briefcases. The passenger seat is set back a little so there’s room for a weekend suitcase in the footwell, possibly. You can charge it fully in 3 hours from a standard household plug. Once inside it doesn’t feel tiny because the screen is quite a way in front of you giving the illusion of space. Reach down to the side of the driver’s seat, push the “D” button, and off you go. The acceleration is fine but of course top-speed is reached quickly. It kept up with the traffic, which isn’t saying much in London. The suspension is harsh but acceptable. 

I drove the little Ami around central London – Westminster Abbey, the

west side of Buckingham Palace, Hyde Park Corner, up and down Park Lane, the

east side of Buck House, The Mall, Trafalgar Square, Downing Street and the

House of Commons. The Ami drew a lot of attention, some admiring, some

fascinated, some incredulous, some of pity for a grown man driving around in

what looks more like a child’s toy than a proper car.

In France it is rated as a “quadricycle”, which means it is not considered a real car because it is too slow. You don’t need a driver’s license there and you have to be at least 14. This lack of performance will be an issue, not least because waiting in the wings will be other mini electric vehicles (EVs), like China’s Hong Guang Mini EV, which have more range and performance, are cheaper, and from the photographs appear to be of higher quality. The Ami is on sale across Europe, but not yet in Britain, but you only have to look at it to see a certain kind of early-adopter will race to embrace it. But for sales to reach the general buyer, the performance will have to be improved a bit, to say 50 mph and 70 miles of range. 

GlobalData auto analyst David Leggett reckons cheap and utilitarian electric cars could catch on in a big way.

“The Ami is squarely aimed at delivering zero-emission short distance

journeys in urban areas in a very compact package with no frills. Could it

find a viable place in the urban mobility mix? Quite possibly. We have yet

to see though what business model works for their consumption - will people

buy them or will they work best in the rental or car share sector?” Leggett


“They could work as second cars for some people who need an urban

runaround. Young people might well be attracted to the funky stand-out

design and hire by the hour in car clubs. On a conceptual level, I applaud

Citroen (owned by Groupe PSA) for trying this. Although quadricycles are nothing new - Ligier for example has long been a stalwart in the market - there is a lot of

uncertainty over whether a new entrant electric microcar like Ami can work

commercially. The urban mobility space has been shaken up by Covid though.

It could be good timing to offer low-cost and environmentally friendly

private transport like this,” Leggett said. 

In normal times, little cars like the Citroen Ami and perhaps the Hong

Guang Mini EV wouldn’t have stood a chance to score big sales. But the

European Union’s determination to force citizens into electric cars is

shaking up the traditional marketplace. As carbon dioxide (CO2) emissions

rules mean more EVs and hybrids, traditional internal combustion engine

(ICE) transport will be priced out of the market. It’s simply too expensive

for ICE cars to comply. This will leave a gaping hole to be filled – the

affordable entry level EV car. Coronavirus worries also mean city workers are forsaking public transport in favor of cars.

Traditional entry level ICE cars were very capable all-rounders and could cruise happily at 130 km/h-80 mph al day. The fact that currently, most so-called “affordable” electric cars can’t perform as high speed cruisers and are really very expensive city cars will underline the fact that these limited ability cheap electric cars can do almost as well at about 1/3rd of the price. 

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