Premium Danish Bicycle Brand Biomega Reveals First Electric Car

SIN by Biomega

Biomega, the premium Danish brand famed for its designer and electric city bicycle, has made its first electric car. Named SIN, it has been envisaged primarily for urban transport - the idea is to offer affordable and sustainable personal mobility solutions for modern city living. SIN takes the Danish firm's principles of social innovation, progressive design thinking for urban living and applies them to the automotive world.

The car categorizes itself as a CUV - as in crossover utility vehicle. The design incorporates four engines, four doors and four independent seats with generous legroom. Stripped back to maximize internal space, SIN uses minimal components and lightweight materials - its low weight improves range and minimizes battery consumption. Biomega's two-wheel family are typically named with a three-letter abbreviation of a city that has inspired elements of the design. The electric car takes a similar approach - the name SIN is a nod to the contemporary urban sprawl of Singapore which inspired its creation.

The design is considered and the principals follow the marque's Scandinavian heritage. SIN is about expressing the less-is-more approach, says the company. The novel open-wheel vehicle typology allows for a flat floor and easy maneuvering in tight urban spaces, whilst the fascia front window maximizes road visibility as well as help create a bright and light cabin space. Through the uncluttered interior, the car rejects superfluous styling in favor of low cost, comfort and sustainability,” say the Biomega designers.

Skibsted is the co-chair of World Economic Forum’s think tank on entrepreneurship and vice-chair of D2i, an initiative which helps Danish companies create growth. He continues: “We are working on a new spectrum of vehicles where, for now, the electric vehicle is the largest and the bicycle is the most compact; making SIN another step in the natural progression of our ongoing battle against the combustion car.”
The project has received funding from EVE, the Hong Kong-based investment group for electric vehicles, with SIN as its first commercial project. Skibsted Ideation, the agency behind Biomega, will reveal concept SIN at China International Import Expo (CIIE) in Shanghai today with the final production vehicle planned to be ready for various targeted markets from 2021.

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